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I recently picked up The 12 Week Year by Brian P. Moran and Michael Lennington based a recommendation by my financial analyst who I have been working with to get a grip on my ever-complex and changing business and personal economic circumstances.

Until recently, I usually would engorge in self-help books that aim to maximize productivity, creativity, or otherwise the best you can be. As a teenager, I was fascinated by books like Good to Great by James Collins and How to Win Friends and Influence People. As a young adult, I've taken the Myer's Briggs, Strongs Interests Inventory, read my horoscope, and otherwise have spent quite a bit of time putting my internal dots together. It has been a few years since picking up a book that focused on my execution or traits, and so I was a bit reluctant at first, but that quickly changed.

I realized that I had been completely sabotaging my execution through most of the year.

The 12 Week Year throws annualized planning into the trash and explains that it has people perform marathons of activity at the beginning of the year to get a head start and at the end of the year to wrap up everything. However, in the juicy middle, we flounder in the execution limbo.

I once told my coach when struggling with my commitment to get my plans complete that "I will if I can's turn in to a lot of I don't." I believe this has a direct relationship to how I feel about annualized planning. Since I have so much time to get to something, I have tricked myself into believing that I will do it if I can, if I have enough time, if I have enough energy or desire...

Yikes!

My flustering execution changes now. I have created a plan and working the plan. I will repeat this exercise each week. I have created an aspirational vision, three specific goals, and am creating tactics that I can implement week by week. I am also going to enroll my colleagues and family in this matter so that I can build a network of accountability.

I will share more on my journey in The 12 Week Year, week by week.

 

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Louis Garcia
Post by Louis Garcia
December 26, 2017
I am an urban adventurer who loves to discover new places, meet larger than life personalities, and solve complex problems. I founded and started my business, Media Garcia, as a side hustle the early 2010s and it went from a small underdog website development business to a bold and beautiful growth agency. I free time-strapped entrepreneurs by discovering the friction and pain points in their business processes and optimize and automate where needed. Grow better with less effort.

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Media Garcia is professional, responsive, and offers great value for the cost. Their fair pricing and exceptional work make them a game-changer for your website and CRM.

Dr. Brandon Allen
CEO in Health and Wellness

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CEO at Blue Phoenix Events

I highly recommend the team at Media Garcia. Their expertise in CRM implementation, website optimization, and technical support has significantly impacted my team's success.

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Agency Marketing Manager

We have been working with Media Garcia for a few months, and it has been an excellent experience. They helped us solve multiple HubSpot Sales configuration challenges with professionalism and exceptional communication.

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Agency Marketing Manager
Their professionalism, expertise, and dedication to customer satisfaction are unmatched. I couldn’t be happier with the results and look forward to continuing our partnership.
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CEO in Cyber Security
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CEO in Professional Services
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CEO in Transportation & Storage
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CEO in Education
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CEO in Health and Wellness
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CEO in Entertainment
My efficiency has doubled, as has my peace of mind, thanks to the streamlined process we developed together. Many of my hesitations around making calls are gone, and it was worth every penny I spent with Media Garcia!
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CEO in Coaching

Love working with Media Garcia! They made onboarding easy with a great setup and continued support. I highly recommend working with them.

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CEO in Consumer Products
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CEO in Consumer Services

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Marketing Manager in Coaching
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Marketing Manager in SaaS

Working with Media Garcia on our HubSpot implementation was money well spent. They kept our team on pace and got us up and running much faster than I could have done on my own.

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CEO in Agency

Great team, very knowledgeable and helpful in getting me up and running with HubSpot. I've already recommended them to my colleagues.

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CEO in Agency
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Marketing Manager at Enel X North America

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Agency Marketing Manager

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VP of Marketing at American Hole 'n One