In the past, families would huddle around the television to watch the news interspersed with advertisements. One of the biggest considerations for businesses was availability of air time and space.
With digital media, the internet provides an infinite amount of space for advertising to future customers. One of the largest untapped markets for advertising are social media platforms.
Social media platforms are currently very cheap to advertise on and also reach a much wider audience than businesses imagine.
In the past, families would huddle around the television to watch the news interspersed with advertisements. One of the biggest considerations for businesses was availability of air time and space.
With digital media, the internet provides an infinite amount of space for advertising to future customers. One of the largest untapped markets for advertising are social media platforms.
Social media platforms are currently very cheap to advertise on and also reach a much wider audience than businesses imagine.
How Much is Social Media Utilized?
Pew Research shows that at least 62% of Americans utilize social media platforms for their main source of news, the two most utilized being Reddit and Facebook.
Pew Research also reveals (as shown in the chart above) that audiences use Facebook, Twitter and Youtube as the means to view content for local and cable tv, news websites, radios and even print newspapers.
Younger generations are increasingly swapping out the single television household to multiple screens and ability to access social media throughout their entire day. Use of social media platforms as a gateway to get news will only grow with millennials (adults aged 19 to 35) replacing traditional cable television with streaming subscription services based on the internet.
Benefits of Social Media Advertising Strategy
Social media advertising can help your business in many ways. It can help drive traffic to your website, generate leads for your business and grow community presence.
According to Hubspot, 66% of businesses stating that social media as a core strategy in marketing themselves. Leveraging the growth of traffic in social media spheres is key to growing a web presence for your business.
Staying up to date on how people are using the internet and social media channels is important for your web presence. Need some help creating a strategic social media marketing campaign? Hit us up at Media Garcia for a unique plan!
